Aflac Agent Success Training Part 3: Business-to-Business Prospecting and Employer Presentations

Spoken Script: Many insurance professionals spend significant time working with businesses. Business owners face challenges. Employee retention. Recruitment. Rising healthcare costs. Employee satisfaction. Voluntary benefits can help address these concerns. When approaching businesses, focus on helping rather than selling. A simple introduction may sound like this: Hello, my name is Ruby Waldroff. I work with businesses to provide voluntary benefits that can help employees manage unexpected expenses associated with accidents, illness, hospitalization, and other covered events. I would love the opportunity to learn about your organization and determine whether our solutions may be beneficial to your team. Ask questions. Listen carefully. Learn about the company. Understand employee needs. Understand existing benefits. Identify potential gaps. When presenting benefits, emphasize value. Explain how supplemental insurance differs from major medical insurance. Explain how cash benefits can help offset expenses. Provide examples. Educate clearly. Never overwhelm prospects with technical language. Business owners appreciate simplicity. Focus on solving problems. Not pushing products. Professionalism opens doors. Consistency builds trust. Trust creates opportunities.